So m e D a t a

Data January 2008 - May 2020



Market Performance Report - Last 28 days (week 1: 5/12   -   week 4: 6/2)

Observations
  • Inventory this spring was/is at historical lows. The last time Lancaster County inventory dropped below 1,000 for the End Of Month (EOM) Inventory count was in winter of 2008. 
  • Buyer activity increased 1.14 - 6.57 in last 4 weeks (measured in # appointments/listing)
  • Percentage of asking price to close price remained 95%+ in last 4 weeks
  • New listings increased from 13 in week 1 to 86 in week 4


Recommendations
Pick up as many new listings as possible. Glamorize the online shopping process for buyers. Boost the heck out of virtual magazines, video tours, online open houses and digital services in general. Showings are allowed now, but the industry has an opportunity to make a permanent and significant change in regard to working smarter rather than harder. 





It is critical to leverage online presence and capture the buyer audience out there already looking for houses. The performance report shows demand rising exponentially since the industry opened back up.

This was mostly for my internship, just thoughts I'd share.




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